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Virgin Australia wants to make sitting in the plane's middle seat fun

STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep. Nobody likes sitting in the middle seat on a plane. You can't see out the window. You're cramped. So Virgin Australia wants to make the middle seat fun. They launched a middle seat lottery. Each week, they give prizes to passengers. One is a full-day helicopter pub crawl. Another prize is free plane tickets. But if I get the tickets, my only question is do I have a middle seat? 'Cause all I really wanted was an armrest to call my own. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.