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PBS Newshour

Can peer pressure be harnessed to fight climate change?

Season 2020 Episode 32 | 7m 51s

Economist Robert Frank studies peer pressure and how its power can be leveraged for good. In his new book, “Under the Influence: Putting Peer Pressure to Work,” Frank explains the idea of “behavioral contagion,” which he says can drive people to do what’s right. Paul Solman talks to Frank about applications for fighting climate change and real-life examples in Frank's hometown of Ithaca, New York.

Major corporate funding for the PBS NewsHour is provided by Care.com, Consumer Cellular, and Fidelity. Funding for the PBS NewsHour Weekend is provided by Mutual of America. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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