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PBS Newshour

Data analytics firm ‘weaponized’ Facebook to swing votes

Season 2018 Episode 99 | 5m 36s

On Friday, Facebook suspended Cambridge Analytica, a UK-headquartered data analytics firm, for allegedly using user data to devise election advertising strategy in the run-up to the 2016 election. The U.S. arm of the firm reportedly received information on 50 million American voters without disclosing its intentions to Facebook. Molly Wood, host of Marketplace Tech, joins Megan Thompson.

Major corporate funding for the PBS NewsHour is provided by Care.com, Consumer Cellular, and Fidelity. Funding for the PBS NewsHour Weekend is provided by Mutual of America. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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