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How colorful do we want our food to be? American shoppers have a say

As more major food brands commit to phasing out chemical dyes from snacks and cereals in the U.S., some are struggling to find natural replacements. Many consumers say they want bright colors.

Copyright 2025 NPR

Alina Selyukh
Alina Selyukh is a business correspondent at NPR, where she covers retail, low-wage work, big brands and other aspects of the consumer economy. Her work has been recognized by the Gracie Awards, the National Headliner Award and the Society of American Business Editors and Writers.