Printable Version (PDF) Why Promote on WQLN? Local WQLN Underwriters WQLN Primary Coverage Area WQLN Viewers - TV-54 PBS - TV-54 Children's Programming on TV-54 WQLN-FM Listening Area NPR - 91.3 FM What is a Credit? Underwriting Agreement Form When there is a specific audience to reach, PBS can be your fastest route.	For more information contact Thomas J. Pysz, Director of Corporate & Foundation Support at 814.217.6073 or tomp@wqln.org. PBS - TV-54 PBS Sponsors Are Remembered PBS delivers greater impact and viewer recognition. With more programming minutes per hour than any other TV network, PBS delivers your sponsor message in the program-rich, clutter free environment that our viewers have come to expect and appreciate. . PBS sponsors are part of our extended family, and our loyal viewers appreciate them. . Sponsor messages are categoryexclusive and immediately precede and follow uninterrupted programs. With the help of our sponsors, we have made each of our program genres a leader in its category. Whether it's public affairs, science, or drama, our programming attracts higher ratings, on average, than comparable cable networks. *Source: NTI '97 - '98 season average. Includes first - run programs with 75% coverage or greater. * Information compiled from PBS, Norman Hecht Research, 1993. For networks and cable, 1997 Television Commercial Monitoring Report sponsored by American Association of Advertising Agencies and Association of National Advertisers, Inc.
	Media Impact on Opinion Leaders Top executives Rank Newshour as the Most Credible Broadcast Source. Siegel & Gale's Executive Voice study revealed top business executives trust Newshour more than any other broadcast news source. The resulting Media Credibility Index* is as follows: Trade Journal -- 350 Barron's -- 320 Economist -- 280 Newshour -- 271 New York Times -- 254 *Source: Siegel & Gale Executive Voice Study Index-Hi-income Exec + Prof. Ratings on credibility of source Total Public ratings on credibility of source Source: Erdos & Morgan, 1996-97 Opinion Leaders Study. The total universe of opinion leaders in this research consists of the following sectors: federal government, state, city and county governments, business, finance, industry, communications, education, law, medicine, science and associates.
PBS viewers are active investors and clearly understand the variety of ways in which their money can work for them.	Financially Sound, Affluent and Influential PBS viewers are savvy investors who manage their hard-earned money carefully. From home-ownership to stock market activity to their insurance policies, PBS viewers select a diverse investment portfolio to ensure financial growth and stability, as well as, to protect their property. When there is a specific audience to reach, PBS can be your fastest route. PBS not only reaches virtually every American home with a television, but also delivers highly educated, affluent and influential targeted segments. PBS programs typically enjoy multiple broadcasts on member stations - which means added exposure for program sponsors. A Nielsen study found that the repeat telecast reaches almost entirely new audience. In fact, 86% of the average repeat audience was: . 74% own homes (versus only 68% of average U.S. adults). . 65% have some life insurance and as compared to 58% of average U.S. adults.
Exploring both foreign and domestic locations, PBS viewers are ready to travel in style.	Travel, Entertainment and Automotive PBS viewers are interested in the world around them, from airline tickets to theater to cruises, and rental cars to trains, PBS viewers like to travel in style. PBS members and viewers are more likely to spend money on vacations, entertainment, traveling to foreign countries and cruises than the average U.S. adult.

As of January 11, 2007