Printable Version (PDF) Why Promote on WQLN? Local WQLN Underwriters WQLN Primary Coverage Area WQLN Viewers - TV-54 PBS - TV-54 Children's Programming on TV-54 WQLN-FM Listening Area NPR - 91.3 FM What is a Credit? Underwriting Agreement Form NPR listeners are affluent, educated business leaders who are active in their communities - an attractive audience for underwriters.	For more information contact Thomas J. Pysz, Director of Corporate & Foundation Support at 814.217.6073 or tomp@wqln.org. NPR - 91.3 FM A Distinguished Audience The public radio audience is set apart by their high degree of educational and professional achievement. As affluent, educated professionals who participate in their communities, NPR listeners present an attractive audience for underwriters. Additionally, most NPR listeners are in the 25-54 age group - the same group that includes desirable baby boomers. . NPR households are more affluent, with median annual incomes of $59,900 compared with the national average of $40,100. . More than half of NPR listeners have undergraduate degrees or more, while more than half of U.S. adults have attained only a high school degree or less. . NPR listeners are employed at management levels almost twice as often as the average American. The NPR audience is 42% more likely to listen to NPR news than the public at large. They are 89% more likely to have an income of $100,000 or more.
NPR households are 50% more likely to own a personal computer than the average U.S. household.	Computer-Savvy Listeners Stay Connected The NPR audience knows the advantages of personal computing, and embraces the computer much more than the average American. Such technological savvy makes NPR listeners a prime target for business making PC services. Three-quarters of the audience use personal computers and 65 percent own their own. Typically they use desktop models with color monitors, but they are significantly more likely to have a laptop.
NPR listeners invest their money and take advantage of the services offered by banks and Investment houses.	Financial Services Retirement looms large in the minds of NPR listeners, many of them aging baby boomers. The concern for their future financial well being, when combined with their affluence, makes them attractive prospects for many types of finance and investment services. Financial asset management companies will find NPR listeners are a very receptive audience. . Listeners index high for such services as computer banking, cash management accounts, and financial management planning. . Fully two-thirds of the NPR listeners seek professional advice on the law and finances, making legal and financial services another underwriting source. . Nearly nine out of ten (87 percent) of the NPR audience used a credit card over the past month, compared with 71 percent of average Americans.

As of January 11, 2007