What is a Credit? A credit is an on-air audio/visual message that informs listeners/viewers about your company, products and services. . 10-second credits are available on FM and 15-second credits are available on TV. . Non-profit organizations with 501c3 clearance may purchase 30-second credits. Credits appear at the opening and/or close of a program. Credits may air on a specific program or run-of-schedule. All Credits are subject to FCC and PBS Guidelines. Credits may include: . Graphical presentation of your company's name, location and/or logo. . Graphical presentation of your phone number and/or web address. . Video and photos of your place of business. . Description of products/services offered (max. of 3). . Employees in action. Credits may not include: . Comparative descriptions comparing products and services to competitors products and services. . Qualitative descriptions. (Largest selection or Lowest prices) . Pricing information. . Calls to action. (Call now. Come to see us. etc. . .) . Inducements to buy, sell, rent or lease. . Personal testimonies by spokesperson. |
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